Privacy Policy

1. Who We Are

Home Lead Generator provides data, marketing, and lead-generation services for real estate professionals, including identifying and verifying prospective home sellers and delivering those leads to our customers.

2. Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with us:

A. Information from websites and customers

• Name
• Company name
• Job title or role
• Email address
• Phone number
• Business address
• Billing and payment information
• Account credentials
• CRM or integration-related information
• Any information you provide in forms, surveys, chats, emails, or calls

B. Information about homeowners, property owners, and seller prospects

• Name
• Property address
• Mailing address
• Phone number
• Email address
• Property ownership and occupancy information
• Property characteristics and related real-estate data
• Information about likely or stated intent to sell
• Whether the individual is already working with an agent or broker
• Conversation notes
• Call recordings, where permitted by law
• Transcripts, summaries, tags, scores, or AI-generated analyses created from communications or underlying data

C. Automatically collected information

• IP address
• Browser type
• Device identifiers
• Operating system
• Referring URLs
• Pages viewed
• Time spent on pages
• Clickstream data
• Ad interaction data
• Cookie, pixel, and similar tracking data

D. Information from third parties and other sources

We may collect or receive information from:

• public records and other lawful public sources;
• listing, property, ownership, and market-data sources;
• lead sources, publishers, referrals, and marketing partners;
• analytics, fraud-prevention, verification, and enrichment providers;
• service providers and business partners;
• our customers, where permitted by law.

3. How We Collect Information

We collect personal information:

• directly from you when you submit a form, communicate with us, schedule a meeting, sign up, purchase services, or otherwise interact with us;
• automatically through cookies, pixels, analytics tools, and similar technologies when you use our website or emails;
• from phone calls, emails, texts, chats, and other communications;
• from public records, third-party providers, and other lawful sources;
• by creating inferences, predictions, summaries, and lead scores based on the information we collect.

4. How We Use Personal Information

We may use personal information to:

• operate, maintain, and improve our website, products, and services;
• identify, generate, verify, score, rank, and deliver seller leads;
• connect prospective sellers with our customers, including agents, brokers, teams, and other real-estate professionals;
• communicate with you by phone, email, text, or other channels, where permitted by law;
• respond to inquiries, schedule demos, and provide support;
• manage accounts, billing, subscriptions, and integrations;
• personalize content, offers, and marketing;
• measure campaign performance and improve lead quality;
• create notes, summaries, classifications, and AI-assisted analyses;
• detect fraud, abuse, security incidents, and unlawful activity;
• comply with legal obligations and enforce our terms, contracts, and policies.

5. How We Disclose Personal Information

We may disclose personal information to:

• our customers, including real estate professionals and related businesses that purchase or receive leads or related services;
• service providers that help us operate our business, such as hosting, CRM, analytics, communications, scheduling, payment, security, verification, and support vendors;
• marketing, advertising, analytics, and measurement partners;
• affiliates and related entities;
• professional advisors, auditors, insurers, and legal counsel;
• law enforcement, regulators, courts, or other parties when required by law or necessary to protect our rights, users, customers, or others;
• a buyer, investor, successor, or other relevant party in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.

6. Sale, Sharing, and Lead Delivery

Because Home Lead Generator is a lead-generation business, some of our disclosures may be considered a "sale," "sharing," or use for "targeted advertising" under applicable privacy laws.

This may include, for example:

• providing homeowner or seller-prospect information to paying customers;
• disclosing identifiers, contact information, property-related information, conversation summaries, lead scores, usage data, or inferences to customers or partners;
• using certain cookies, pixels, and advertising technologies that disclose data to advertising partners.

Depending on the services involved, we may receive money or other valuable consideration in exchange for these disclosures.

If you are entitled to opt out of the sale or sharing of your personal information, you may do so by using the method described in the "Your Rights and Choices" section below.

7. Cookies, Pixels, and Targeted Advertising

We and our partners may use cookies, pixels, web beacons, SDKs, and similar technologies to:

• remember preferences;
• understand website traffic and usage;
• measure ad performance;
• improve user experience;
• market our services on this and other websites.

You can control cookies through your browser settings and, where available, our cookie tools. Blocking some cookies may affect website functionality.

8. AI, Analytics, and Profiling

We may use analytics tools, scoring models, and artificial intelligence or machine-learning tools to:

• prioritize or rank leads;
• identify likely seller intent;
• summarize calls or communications;
• generate tags, categories, notes, or recommendations;
• improve our products, workflows, and services.

Where required by law, you may have the right to opt out of certain profiling or automated decision-making activities.

9. Your Rights and Choices

Depending on where you live and subject to applicable law, you may have the right to:

• know what personal information we collect, use, disclose, sell, or share;
• access or receive a copy of certain personal information;
• correct inaccurate personal information;
• request deletion of personal information;
• opt out of the sale or sharing of personal information;
• opt out of targeted advertising;
• opt out of certain profiling or automated decision-making;
• limit certain uses of sensitive personal information, where applicable;
• appeal our decision regarding a privacy request, where applicable;
• not be discriminated against for exercising your privacy rights.

You may also:

• unsubscribe from marketing emails by using the unsubscribe link in the email;
• ask us not to call you for marketing purposes;
• reply STOP to marketing text messages, if applicable;
• enable a legally recognized opt-out preference signal, such as Global Privacy Control, where supported and required by law.

To exercise your rights, contact us at:

Email: robert@homeleadgenerator.com
Mail: 1111b South Governors Ave Ste 28918, Dover, DE 19904

Please include enough information for us to understand, evaluate, and respond to your request. We may need to verify your identity before processing certain requests. You may also use an authorized agent where permitted by law.

Important note about public-source data:

Some property or ownership information may come from public records or other third-party sources. Removing or suppressing information in our systems does not remove it from the original public record or other third-party databases.

We may also keep limited information as needed to:

• honor future opt-out requests;
• maintain suppression or do-not-contact lists;
• comply with legal obligations;
• resolve disputes;
• enforce our agreements.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to operate our business, provide services, maintain records, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the type of information, the nature of the relationship, and applicable legal requirements.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, database, system, or transmission of data over the internet can be guaranteed to be fully secure.

12. Children's Privacy

Our website and services are not directed to children under 18, and we do not knowingly collect personal information from children under 18. If you believe a child has provided personal information to us, contact us and we will take appropriate steps.

13. Third-Party Websites and Services

Our website and services may link to or integrate with third-party websites, tools, or platforms. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date above. Your continued use of our website or services after an updated Privacy Policy is posted means the updated Policy will apply to your interactions with us, subject to applicable law.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Home Lead Generator
Email: robert@homeleadgenerator.com
Mail: 1111b South Governors Ave Ste 28918, Dover, DE 19904